Google Adsense Income proof

-----------

Understanding your reports on Google-certified ad networks

Since launching a new report to show you how much you’re earning from Google-certified third party ad networks, we’ve received questions from publishers around how to make sense of the numbers they’re seeing. Some have let us know that they’re now blocking lower-performing ad networks based on revenue per thousand impressions (RPMs), a practice which can actually have a negative impact on overall revenue. Today, we’d like to take a moment to address your questions and provide more guidance around understanding your reports and blocking specific ad networks.

Let’s first talk about analyzing RPM figures. If you’ve ever tested color combinations for your ad units using channels, you’re probably used to comparing the RPMs of each channel to determine which one is most effective. Then, once you find the most effective combination, you remove all the other options and only use the optimal one. This works for channels, but it’s important to keep in mind that with Google-certified ad networks, the same approach doesn’t apply.

Increase user loyalty with Google Analytics 3 of 6

As we’ve mentioned before, it’s key to understand how engaged your users are and how they interact with your site. The following tips will help you use Analytics to visualize user interactions on your site, and understand why engagement and loyalty metrics matter.

1. Use In-page Analytics to see how your users are interacting with your site

In-Page Analytics provides clickthrough data in the context of your actual site, and is a highly effective tool to let you make a visual assessment of how users interact with your web pages. You can answer questions like “Are my users seeing the content I want them to see?” or “Are my users finding what they're looking for on the page?” This feature also helps you determine the best location to place your ad units. You can access your In-Page Analytics through the ‘Behavior’ section on the Reporting tab.

Improve Conversions with Google Analytics Insights 5 of 6

Welcome to the week five of our blog series on Google Analytics. Today, we’ll focus on ways to improve your site conversions using specific Analytics reports. If you’re an e-commerce publisher, understanding exactly what drives conversions on your site is key to understanding important factors such as visitor intent and where you should invest in advertising. The following reports help you understand how to calculate page values, track conversions, and gain insights into visitor intent.

1. Calculate page values to understand which pages drive conversions and revenue

Page Value is a single number that can help you better understand which pages on your site drive conversions and revenue. Pages with a high Page Value are more influential than pages with a low Page Value. For example, e-commerce publishers will usually notice that the most valuable pages on their site are their checkout pages. This makes sense because everyone needs to view the checkout pages before converting. Take a look for pages that get a lot of traffic (page views) but have a low Page Value. Why don’t these pages help conversion? Or should they? To answer some of these questions, get started by reviewing the Page Value column in the Site Content > All Pages report.