We recently opened a new category called Going Multi-Screen in the AdSense Help Forum* where you can post questions and share your experiences about multi-screen optimization. In today’s post, we will summarize the top five FAQs received to date. We hope you find these helpful.
- Optimizing websites for multiple screens requires resources and commitment. Is it worth my time and investment?
Yes, going multi-screen is worth your time and investment, although it’s not always something you can accomplish in a day. Our research shows benefits to both monetization and user experience. On average, publishers with mobile-optimized sites can have 8% higher RPM and their site traffic grows twice as fast as non-optimized publishers.** Having a mobile-optimized site can also help you to improve time spent on site and bounce rate.
