Monetize online videos and games with AdSense

It seems that everyone these days is spending more time watching their favorite shows online, or playing the newest online game. eMarketer predicts that in 2015, 76% of total U.S. internet users will be regularly watching videos online, and that 40% will be playing online games. These audiences are becoming increasingly attractive to advertisers, and spend on video ads and ads within games is growing each year. 

If you’re one of the many video publishers or games producers who can benefit from this growth, you might be interested to know that Google has two solutions to monetize this type of content: AdSense for video and AdSense for games. With AdSense, you’re able to deliver relevant and non-intrusive ads on your video content and browser-based games. Over the last year, we’ve seen these products take off. We’re particularly excited about theTrueView video ad format that gives viewers choice and control over the ads they watch, while delivering better returns for our publishers. 

Upcoming webinar on March 22nd: “GoMo for publishers”

Did you know: 8 in 10 consumers instantly abandon a mobile site if the experience isn’t up to par?¹  Mobile consumers have high expectations from content publishers today. With Google mobile searches growing 400% in the last two years, it’s increasingly important for publishers to satisfy the needs of a mobile user by building a mobile-friendly site.  That’s why we recently launched GoMo for publishers, which brings publishers a new set of tools to help build mobile-friendly websites.   

Join Google on Thursday, March 22nd at 10:00 am PT/1:00 pm ET, to discuss why it’s imperative to build for mobile and delight your fastest growing audience.  We’ll show you all the tools you need to get you ready to go mobile. Sign up today and learn... 

1. Why go mobile? 
• Your users have gone mobile in a big way, hear why you must follow suit.

Watch our video to learn how to integrate AdSense ads with your quality content

Placing additional ad units on your site can have a big impact on your earnings. However, sometimes publishers find it difficult to decide whether an additional ad unit makes sense for their site. We've created a short video below to help you make sure you're following best practices, as outlined on Google’s webmaster guidelines, when placing new ad units on your site.

Ultimately, great content is what will help your site stand out and engage your users. We recommend that you only place ad units on pages that are rich in original content and keep the user experience in mind as you think about where you place your ads.  Take a look at the video below for more information!

Specific recommendations for individual ad units

We recently posted about personalized optimization tips you can receive via email or directly in your AdSense account. Today we'd like to introduce another form of optimization tips that we'll be rolling out over the next several weeks. These recommendations will show you how to make changes to your AdSense for Content ad unit type or format setting directly in your account in order to earn more.

To generate these new types of notifications, we use our technology to simulate the ad auction for a specific ad unit using different ad type and/or ad format settings. If our simulation shows that any of these changed settings consistently result in higher revenue for that ad unit, we’ll show a recommendation in your account. Please note that these simulations will not affect your live traffic or earnings, and you’ll only see a recommendation if our simulated auction demonstrated increased revenue for your account.

The recommendations are visible on the “Home” tab of your AdSense account so implementing a recommendation is quick and easy.

AlloExpat thrives with Google AdSense

‘PubTalk’ is a new program highlighting publishers’ perspectives on display products and industry trends. In this installment, we hear from Theresa Giovagnoli, co-founder of AlloExpat.com, on the site’s 10th anniversary, about why they’ve worked with AdSense for 6+ years and how they’ve benefited from implementing simple optimization solutions.

AlloExpat.com is a worldwide expatriate social portal. It addresses the growing global expatriate community by being a one-stop information center and by connecting expats with professional expatriate service providers. 

Inside AdSense (IA): What role does AdSense play in your business?

Theresa Giovagnoli (TG): We’re a very large portal and have dedicated websites and discussion forums for each country in our global network. We need a solution that effectively targets ads to a wide international audience. AdSense is simply the best and most efficient solution to do this. Thanks to a consistent revenue steam from AdSense, our web development team has been able to dedicate its attention to growing our global audience and content.

Personalized optimization tips explained

We’ve heard from many of you that the AdSense optimization tips we regularly discuss are helpful but you’re still not sure just how these tips apply to your sites. You understand that wide formats perform better, but which of your small formats should you swap out? And which format sizes should you replace them with? Over the last year, we’ve increased our efforts to bring publishers personalized optimization messages that address these kinds of questions with the goal to provide targeted, personalized and impactful tips to as many publishers as possible.

The criteria we review to determine eligibility for a tip varies depending on the opportunity but the same principle remains true for all of them: we will only contact you if we expect you’ll see a significant benefit from making the recommended changes. Several of the success stories shared on the AdSense blog are of publishers who implemented the specific suggestions we made for their websites. For instance, Surgery Squad, FunCheapSF, and CareerPlanner all saw AdSense revenue increases between 50-200% after making the changes recommended by a personalized optimization tip.

Optimize your mobile presence with Google Analytics 2 of 6

How does your site perform across devices? With multi-device usage growing rapidly, understanding how mobile users access and interact with your site’s pages is becoming more and more essential. You can use Google Analytics to measure mobile sites and apps interaction as well as visits from web-enabled mobile devices, including both high-end and basic phones and tablets. Check out the following tips to grow your mobile presence with insights from Analytics.

1. Use Mobile App Analytics to measure the end-to-end value of your app

Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation is driven by mobile apps. With Mobile App Analytics, you can measure your entire user journey on your app from first discovery and download to in-app purchases and engagement, helping you make better, data-driven decisions for mobile investment. Watch this video for more details on monetizing your app with AdMob

Learn how to earn money from your website with Optimizing AdSense

Publishers often tell us that they want to learn how to use AdSense but aren’t sure where to start or which resources are right for them. We’re changing that. Join us on May 20th in Optimizing AdSense, our first online course for AdSense publishers. The course puts all of our top optimization resources in one place, helping you understand what drives your revenue and how to make changes right in your account to make the most of your setup.

Each lesson in the course will focus on a specific AdSense topic that can help. By completing Optimizing AdSense, you’ll learn:

• what drives AdSense revenue
• strategies for boosting your RPM
• how to improve your clickthrough rate, ad targeting, and coverage

Score goals with AdSense during the World Cup (part 5 of 5)

Welcome to the final part of our World Cup series. Today we’ll share some AdSense-specific tips and tricks to help grow your revenue potential. We'll cover some old but steadfast recommendations plus more advanced seasonal optimisation tips to help ensure you’re well prepared for the World Cup.

1. Increase ad coverage: Place up to three ad units, plus three link units per page. This can help increase the click rates and views on your site, and potentially boost your earnings. It’s important to remember that a good balance between content and ads is essential. Placing too many ads on a page may cause a high bounce rateand loss in revenue.

2. Use the best performing ad formats: Wider ad formats usually perform better compared to others. Some ad formats also have more advertiser demand. Typically ad formats like the 728x90 Leaderboard, the 336x280 Large rectangle, the 300x250 Medium Rectangle, and the 300x600 Large Skyscraper are the most popular formats among the advertisers and more effective in terms of potentially increasing revenue. During big sporting events, advertisers are often focusing on viral engagement. Enabling expandable ads will help you capture this opportunity.