AdSense for mobile policies

Can I participate in AdSense for mobile? 
Can I place Google ads and non-Google ads on the same mobile webpage? 
How many ads can I show per mobile webpage? 
Are there webmaster guidelines for mobile websites? 

Can I participate in AdSense for mobile?

If you have a mobile-compliant website that complies with our program policies, you're welcome to participate in AdSense for mobile. Keep in mind that AdSense for mobile will only deliver ads to WAP websites in a limited number of locations.

Web Fundamentals and Web Starter Kit: Resources for modern web development

In recent years, mobile devices have brought the web to new users and introduced many new device capabilities, screen sizes, input methods, and more. To help publishers and developers navigate this new space, the Google Developers team recently built Web Fundamentals, a useful source for modern best practices aimed at web developers. We’ve also made it even easier to build multi-device experiences with the Beta release of the Web Starter Kit.

Whether you are creating a mobile site yourself or hiring a developer to create one for you, this resource will offer you useful guidelines to get started.

Google AdSense answers multi-screen FAQs

We recently opened a new category called Going Multi-Screen in the AdSense Help Forum* where you can post questions and share your experiences about multi-screen optimization. In today’s post, we will summarize the top five FAQs received to date. We hope you find these helpful.

1. Optimizing websites for multiple screens requires resources and commitment. Is it worth my time and investment?
   Yes, going multi-screen is worth your time and investment, although it’s not always something you can accomplish in a day. Our research shows benefits to both monetization and user experience. On average, publishers with mobile-optimized sites can have 8% higher RPM and their site traffic grows twice as fast as non-optimized publishers.** Having a mobile-optimized site can also help you to improve time spent on site and bounce rate.
   

Work with a vendor to improve your mobile user experience

Did you know you can hire a third-party vendor to help you build a multi-screen site? Our certified vendor partnersare helping AdSense publishers like you create and optimize mobile sites, giving users a better experience regardless of the device they’re using.

If you don’t have the time or expertise to build a mobile site, working with one of our certified vendors can be an easy way to ensure that your users have a great mobile experience. These vendors offer a broad range of services for building a mobile site, ranging from simple to highly customizable solutions.

Mobile Mondays: Setting goals for mobile monetization

This is the first post in our ‘Mobile Mondays’ series. Throughout the next couple of months we'll highlight best practices to help you get the most from your mobile content. From time to time, we’ll also share stories directly from publishers who have recently gone mobile.

We recently announced our 11 billionth app download from Android Play. Given the consumer movement towards the small screen, it’s important to consider how much of this consumed media was created specifically for mobile. Once you’ve successfully taken your business mobile, you can capitalize on this with some key optimization steps. Below, we’ll outline ways you can get the most out of your mobile content. Before any optimization can take place, you’ll need a clear view of your business goals on mobile.

Mobile Mondays: Mobile site or mobile app, what’s right for your business right now?

Last month, we talked about why the time has come to mobilize your site and nurture what is most likely your fastest growing audience -- your mobile users. We also launched our GoMo initiative to help you get started. If you've started thinking about going mobile, chances are you've asked yourself whether you should create a mobile site, a mobile app, or even both.  The answer depends entirely on the needs of your business.

One thing to note — for web publishers, the best mobile strategy is rarely a “one or the other” choice between mobile sites and mobile apps.  Mobile sites are cheaper and less complex.  Many web publishers have elected to build mobile sites as their first foray into mobile, and the question becomes:  do I need to invest further in mobile and build a mobile app?  Below are a few questions to consider as you decide whether a mobile app is right for your business.

Is your site ready for your mobile users?

Last December, we posted about the massive shift to mobile we’ve seen in your users over the past two years.  Still, 4 out of 5 online publishers don’t have a mobile-optimized website, and they risk losing their fastest-growing audience.  Today, we’re launching a new suite of tools at howtogomo.com to help publishers build mobile-friendly websites.

To help demonstrate the potential of creating a mobile-friendly site, we’d like to share the story of AdSense publisher Baby Gaga.  Two weeks after launching their mobile-friendly website they saw a 64% increase in mobile visits. This leading destination for educational materials and social support for pregnant women also saw an 82% increase in mobile page views and a 50% increase in revenue from mobile (full case study). 

Google AdSense answers multi-screen FAQs

We recently opened a new category called Going Multi-Screen in the AdSense Help Forum* where you can post questions and share your experiences about multi-screen optimization. In today’s post, we will summarize the top five FAQs received to date. We hope you find these helpful.

1. Optimizing websites for multiple screens requires resources and commitment. Is it worth my time and investment?
   Yes, going multi-screen is worth your time and investment, although it’s not always something you can accomplish in a day. Our research shows benefits to both monetization and user experience. On average, publishers with mobile-optimized sites can have 8% higher RPM and their site traffic grows twice as fast as non-optimized publishers.** Having a mobile-optimized site can also help you to improve time spent on site and bounce rate.
   
   Furthermore, since global advertiser spending on mobile ads is expected to increase by 52% in 2015, you could benefit even more from this trend.***
   
   As Evan Britton, the founder of FamousBirthdays.com, said: “The important thing to realize is that growth in the mobile market is all about offering a better experience… the potential in the mobile space to grow ad revenue is huge.” (find more publisher stories)

AdSense for mobile policies

Can I participate in AdSense for mobile?
If you have a mobile-compliant website that complies with our program policies, you're welcome to participate in AdSense for mobile. Keep in mind that AdSense for mobile will only deliver ads to WAP websites in a limited number of locations.

If you're an existing AdSense publisher, follow these steps to generate the AdSense for mobile code.

If you don't already have an AdSense account, sign up to get started displaying ads on your mobile website.


Can I place Google ads and non-Google ads on the same mobile webpage?
You're welcome to place Google ads and non-Google ads on the same mobile webpage. However, if the non-Google ads are similar in appearance to the Google ads, please adjust the ad color and layout options so that visitors to your site can easily tell the Google and non-Google ads apart.